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New .Net Logo
Date 10/28/2008    Tags Rant, Development    (0)

Out with the old...

In with the new.
Incase you haven't seen this, Microsoft has created a new .Net logo for your viewing pleasure (or displeasure depending on your take of it). Straight from the horse's mouth:
We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more. Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and the AppPlat server products.

The result is a design we refer to as the “wave.” The design is strong, simple and distinctive. The suggestion of the letter ‘N’ in the design will become instantly recognizable over time as shorthand for the .NET brand name.
I have to say, I'm not real impressed with the new logo (nor was I with the old one for that matter). I get that they're trying to make a similar styled logo to things like Silverlight (which is much cooler), but the design really needs work. Perhaps the biggest thing is the supposed "N". I'm all for including letters that relate your product or technology in a logo, but either do it all the way or don't do it at all. It seems like Microsoft kinda wanted an N, but wasn't fully sold on it. So what you're left with is this strange half N, half ribbon hybrid that will certainly haunt the dreams of numerous .Net developers for years to come.

Even when I close my eyes, I can still see it... 0" style="display:

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